In some ways, the statement does make a good point. Email really is the secret to earning a big profit. Though you may get lucky and build a website that makes you consistent income, e-mailing your list is probably your most profitable online resource. Remember, when you e-mail your list, you are not simply selling them, asking them to buy.
Privacy is perhaps the most important issue concerning Internet users. The same thing will apply to your email list subscribers as well. The people who sign up for list want to ensure that you protect their personal information. It is a good move to put your privacy policy on your opt in form where everyone can see it. Adding the privacy policy to all outgoing emails is also a great idea. This little bit of reassurance that you are dedicated to keeping their email addresses safe could spell the difference between them taking you up on your offer and sending your email to the recycle bin. Use the demographic information you collect when someone signs up for your list to better target the emails that you send out. Lets say you want to send out an e-mail for an offer in your area. By only targeting subscribers that are nearby, you will get a better response on your mail out. So lets say you have an offer that men would enjoy, you would obviously only send it to men on your list, not the women.
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